Packaging development and implementation guidelines for JCB, Kingfisher
This internationally recognised brand wanted to update the packaging of their successful power and hand tool ranges to reflect the revised product styling as well as to accommodate the requirements of future range expansion.
Our solution increased the shelf presence, dialled up the strong visual identity and helped to reinforce their position in the market.
Rugged implementation guides ensured that the roll-out across all ranges was consistent and on-brand. Grrrr...
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