Brand creation for Reikel power tools
As a Tesco own-brand challenger to established power and hand tool brands in the market, Reikel needed a compelling proposition, identity and packaging to persuade customers to change allegiances.
We developed a 'Quality tools, simply engineered' proposition which informed our design for the angular and precise identity and sleek, brushed-steel packaging.
This confident styling provided great instore impact, with our concise Guidelines ensuring that the extended range was on-brand and consistent.
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