Edelweiss Pianos website UX and design
A website for a luxury, hand-crafted self-playing piano manufacturer needs to reflect the quality and attention to detail of the product.
We developed a UX to suit two distinct customer types, providing a bespoke user journey for each. Design and layout presented the variety of colour and materials available – from coral pink to transparent – to create a unique and compelling brand experience.
> edelweisspianos.com
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We wanted to enhance the brand presence through confident and stylish design.
To simplify choice and to present an effective and appropriate customer journey we structured the site with ‘Browse’ and ‘Create’ journeys – one for a more confident user wanting to experiment and create a piano to reflect their individual personality and the other for a more cautious user requiring guidance and support.
Each structured experience delivered on each customer’s requirement and expectation.
We developed and consistently applied a subtle but stylish and defining brand styling across the entire site.
Sections within the site reinforced the brand with guidance on trending colours, visual inspiration with stunning photography from other projects and conveying the heritage and craftsmanship through video and copy.
The site was fully responsive, working beautifully across all devices.
