'Grow Your Own' identity for Verve

This bright and approachable identity was created for a product range of seeds and young plants for Kingfisher's garden brand Verve.

Primarily used on packaging, the identity needed to be robust and to work harmoniously with the existing Verve identity. More importantly, the identity needed to be friendly and reflective of the 'hands-on' grow your own ethos, encouraging customers to 'get outside and get growing'.