Adding impact and attitude to an already successful and recognisable brand, we turbo-charged this West Country university’s student recruitment campaign, delivering versatile storytelling, audience stand-out and amazing results.
In 2016 we established the positioning, messaging and design language for the Plymouth Marjon brand (shown right).
Engagement and student admissions increased and the campaign ran successfully for 6 years.
But brands are like sharks, they die if they stop moving. In 2023 it was time for the university to tell a new story.
Community, attitude, and an alternative approach to teaching differentiates this university from other more traditional institutions. We wanted to dial this positioning up.
The new campaign features a signature M graphic, coupled with the confident ‘We’ve Got This’ headline.
High-contrast colours and energetic student images capture the ‘Marjon Spirit’, delivering visual impact, excitement and bags of personality.
The attitude and assurance of the ‘We’ve Got This’ headline flexes to different messaging and touchpoints – from posters and exhibition stands to prospectus and promotional merchandise.
In the initial stage of the campaign, student engagement was up 35% year on year, with eventual admissions increasing by between 5 – 10% in many courses.
