Coach London Brand creation

Our brief was to develop the brand positioning and graphic language of an exclusive ‘health, wellness and performance’ club based in the heart of St James’s, London. Targeted at high net-worth professionals, the styling and story needed to engage the audience and communicate the unique ethos of the club.

We designed a simple but carefully crafted identity, along with stylish graphics and inspiring messaging, which was applied creatively across literature, signage, advertising and digital media.

The split design of the identity provided a family of interesting shapes which allowed us to develop a signature brand styling which we applied creatively across all channels.

Aspirational imagery was paired with inspiring copy to create an engaging embodiment of the values and positioning of the brand. This was activated across press and digital advertising, DM, brochures, in-gym posters and sales collateral, providing inspiration and motivation to the members.

The website was designed with a clear purpose – to instruct and inspire in equal measure. Conveying the three key principles of Body | Mind | Life, the site provides a key source of information and community for the club. UX and site design / build by Ignition.