01.02.2024

The X Factor

This progressive Bath-based property developer briefed us to explore naming options and to create a stylish new identity to reflect their creative approach to property build and development. Building on the existing ARC identity we created a few years ago, we proposed a number of naming options, settling on ARC.X as a confident and intriguing interpretation of the company values and approach, with the contrasting X providing visual interest and a balance of modernity and heritage.

Sleek metallic blue and opulent gold colourways provide flexibility to match the identity to the project type – character renovation or contemporary new build. First development begins later this year – X marks the spot.