02.11.2022

Iconic marque

Based in Oxford, Linton Lodge is a successful hotel that our client KE Hotels has been operating for many years. To raise its profile and to make it more relevant to its international clientele, it was decided that now was the time to develop a new brand identity.

We worked with the hotel to define the brief and to determine the styling and content which would resonate with their target international audience. We presented a number of design options for consideration, with the chosen identity taking inspiration from the iconic Radcliffe Camera, an instantly recognisable landmark which provides a link between the city and the hotel. To make this more bespoke and ownable, we subtly incorporated the two ‘L’s from the wordmark into the marque.

Next stage is to apply this distinctive identity across all hotel comms and collateral, starting with the internal and external signage.