Hayesfield School
Brand Dev / Literature

A positive identity and vibrant prospectus designed to inspire students and reassure parents.

As one of the most successful schools in Bath, Hayesfield wanted to communicate its open, positive and aspirational ethos through its identity and printed collateral. We designed a new identity, along with two colourful and confident prospectuses for the Girls’ School and Mixed Sixth, that captured the spirit and ambition of the students and staff.

By refining the typography and emphasising the ‘yes’ within the name we invested the Hayesfield identity with an added layer of meaning, reinforcing the school’s ‘can-do’ approach.

We wanted to convey the ethos and values of the school in the prospectuses. Positive imagery, combined with open and colourful page layouts, communicated openness, reassurance and confidence.

The design of our original prospectus was very successful and was used for over 4 years.

In 2022 we were asked to revisit the prospectuses. To refresh the design and to develop a more aspirational message.

We proposed a stronger, more engaging concept, adapting the ‘yes’ theme across the whole prospectus to create a sector-defining proposition for the school.